By Jim Cox
How was once it that the USA may fund its nascent nationwide radio providers? executive keep an eye on and a subscription-like version have been either thought of! yet quickly an ads method emerged, prime radio into its golden age from the Twenties to the early Sixties. This paintings, divided into components, stories the commercialization of community radio in the course of its golden age. the 1st half covers the overall historical past of radio ads. the second one half examines significant radio advertisers from that interval, with profiles of 24 businesses who maintained a powerful presence at the airwaves. Appendices offer details on a hundred extra advertisers, editions that impacted broadcast advertisements, and a thesaurus. The booklet is totally listed.