By Marcia Yudkin
Exposure shall we the area recognize who you're, what your organization deals, or the urgency of your reason. even if you need to attract new company, determine your self as knowledgeable, or introduce a brand new inspiration to the group, loose exposure is the most affordable, so much credible strategy to do it. This newly up to date version of a vintage advisor to acquiring media assurance contains information for utilizing e mail and the net to arrive exposure gatekeepers, besides the fundamentals of incomes ink or airtime. It additionally covers: o Getting started-how to beat fears, consider cozy, and imagine like a exposure hound. o tips on how to write tip sheets, pitch letters, and press releases that roll out your message and continue you in people's minds and records. o acting on radio, television, or the net like a professional. o how you can be simply discovered throughout the se's.
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Additional resources for 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors
That would be damaging to my public image," says Putman, who in Page 22 fact stresses other means of marketing besides advertising for service businesses. Although I think there's much you can do to ensure that reporters get your point (see Chapter 14), I agree that it's a good idea to consider whether some media might be irrelevant to or inconsistent with your goals. For example, because my market tends to be better-educated people and I offer serious professional services and products, I wouldn't get excited about a chance to appear in the National Enquirer or Penthouse.
One of my writing students brought to class a clipping from the Globe that started off, "Today is Tuesday of National Get Page 30 Organized Week," and listed tips from Barbara Hemphill, a board member of the National Association of Professional Organizers. Of course, don't overlook traditional holidays or well-known anniversaries. Many publications and shows eagerly embrace novel story ideas in connection with, say, Veteran's Day or Martin Luther King Day. If you provide legal advice for ex-servicepeople or founded a racial harmony community program, those are the times to let the media know.
In 1993 Merritt was 25 years old and still using her age as a hook. "Even when I'm 80 the story of how I got started will interest people," she laughs. Page 26 Here is where thinking like a publicity hound gives you the chance to set yourself apart from the competition and turn a hohum product or service into something newsworthy. Because my partner and I at WordRight knew that the editing services we offered had little publicity value, we added an extra attraction (overnight editing by fax), concocted a name (WordRight Express Editing), and started a promotional blitz.
6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors by Marcia Yudkin