By David Strelecky
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Additional resources for Advertising and Marketing (Ferguson's Careers in Focus)
People who can quickly and creatively generate new concepts and ideas will be in high demand. However, the supply of aspiring artists is expected to exceed the number of job openings. As a result, those wishing to enter the field will encounter keen competition for salaried, staff positions as well as for freelance work. And although the Internet is expected to provide many opportunities for artists and art directors, some firms are hiring employees without formal art or design training to operate computer-aided design systems and oversee work.
By determining who the potential buyers of a product or service will be, research workers predict which theme will have the most impact, what kind of packaging and price will have the most appeal, and which media will be the most effective. Guided by a research director, research workers conduct local, regional, and national surveys to examine consumer preferences and then determine potential sales for the targeted product or service based on those preferences. Researchers also gather information about competitors’ products, prices, sales, and advertising methods.
Although you will perform 30 Careers in Focus: Advertising and Marketing many tasks of your job independently as an advertising worker, you will also interact with others as part of a team. Moreover, you may be responsible for initiating and maintaining client contact. You must therefore be able to get along well with people and communicate clearly. Advertising is not a job that involves routine, and you must be able to meet and adjust to the challenges presented by each new client and product or service.
Advertising and Marketing (Ferguson's Careers in Focus) by David Strelecky