Advertising and Society: An Introduction - download pdf or read online

By Carol J. Pardun

ISBN-10: 0470673095

ISBN-13: 9780470673096

Now revised and up to date to mirror the effect of rising applied sciences, this new version of Advertising and Society: Controversies and Consequences examines the evolution of ads and its effect on society.

  • Expanded with 5 new chapters overlaying the influence of rising applied sciences, together with the evolution of Direct to buyer (DTC) pharmaceutical ads; product placement in numerous media; and the turning out to be intrusiveness of net marketing
  • Explores a extensive diversity of issues together with alcohol, tobacco, and intercourse in advertisements; the professionals and cons of unfavourable political advertisements; advergrames; and using stereotypes
  • Examines the influence of ads via its precise ‘point/counterpoint’ structure –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends significant readability to the topic, uniquely balancing feedback and perform inside one text
  • Includes chapter-level overviews and summaries of the subject background and key matters, in addition to student-friendly positive factors similar to principles for papers and questions for discussion

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Extra resources for Advertising and Society: An Introduction

Sample text

2006). Influence: The psychology of persuasion, rev. edn. New York: Collins Business Essentials. Creamer, M. (2006). P&G CEO to ANA: Just let go: A. G. ” Advertising Age (Oct. 6). com/ article/special-report-ana06/p-g-ceo-ana/112311/, accessed Mar. 19, 2013. Gilbert, D. (2006). Stumbling on happiness. New York: Knopf. Johnson, S. (2005). Everything bad is good for you: How today’s popular culture is actually making us smarter. New York: Riverhead Books. Levitt, T. (1986). The marketing imagination, expanded edn.

But the transformation will not be easy – nor will it occur overnight. At the moment, our oldest mass medium – newspapers – is most at peril. You should care about the survival of newspapers for two reasons. First, they have, historically, set the agenda for public debate – determining which public policy issues we focus on. Research done at the University of North Carolina in the late 1960s and 1970s concluded that newspapers – both large and small – accomplish this by choosing which stories consistently get front-page treatment.

In a disaggregated age, who funds public policy reporting? And how will the vast majority of us know what is happening in our own backyards if we able to search for and read only articles that interest us? In the early 1970s, then UNC Professor Maxwell McCombs set out to prove a statement made in the mid-1960s by Charles Scripps, chairman of ScrippsHoward Newspapers, who observed that – despite the introduction of two new media (radio and television) in the first half of the twentieth century – the The Economic Impact of Advertising 21 amount of money spent on advertising had remained “relatively constant” – roughly 2 percent of GDP.

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Advertising and Society: An Introduction by Carol J. Pardun

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