Download PDF by D. Spring: Advertising in the Age of Persuasion: Building Brand

By D. Spring

ISBN-10: 0230116949

ISBN-13: 9780230116948

Through the Forties and Nineteen Fifties, American advertisers made themselves very important to company, media, executive, and spiritual institutions.  They expected an American-led worldwide purchaser order supported by way of advertisements established media the place the emblem took priority over the company that owned it, and ads, propaganda, and public kin have been thought of an analogous thing.  To aid those rules and make sure that the advertisements remained of price, they tested relationships with the government and nationwide safeguard organizations, constructing a community and technique for disseminating persuasive details that survives into the twenty-first century. 

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Extra resources for Advertising in the Age of Persuasion: Building Brand America, 1941-1961

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13 Brand America The Freedom Train served as a perfect means to unify Americans around a set of symbols, ideas, feelings, associations, and meanings that they wanted Americans and those overseas to equate with the United States. In other words, the Freedom Train offered the perfect means to unify Americans around brand America. With the use of historical documents, organizers sought to craft a unified American history—a history that framed America as an exceptional nation without gross inequities, labor strife, civil rights problems, or religious intolerance, a nation whose unique political structure allowed for the growth of the most prosperous nation on earth.

Rockefeller, John Foster Dulles, and Charles E. 8 The Board also included Paul G. Hoffman, who was picked by Truman to head the Economic Cooperation Administration, the Marshall Plan. B. 9 The Ad Council’s Communications Committee included the Periodical Publishers Association of America, Western Newspaper Union, Newspaper Enterprise Association, American Newspaper Publishers Association, Mutual Broadcasting Company, National Association of Broadcasters, United Features Syndicate, Columbia Broadcasting Company, National Broadcasting Company, and American Broadcasting Company.

Young, John D. Rockefeller, John Foster Dulles, and Charles E. 8 The Board also included Paul G. Hoffman, who was picked by Truman to head the Economic Cooperation Administration, the Marshall Plan. B. 9 The Ad Council’s Communications Committee included the Periodical Publishers Association of America, Western Newspaper Union, Newspaper Enterprise Association, American Newspaper Publishers Association, Mutual Broadcasting Company, National Association of Broadcasters, United Features Syndicate, Columbia Broadcasting Company, National Broadcasting Company, and American Broadcasting Company.

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Advertising in the Age of Persuasion: Building Brand America, 1941-1961 by D. Spring


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