Get Alcohol Advertising and Young People's Drinking: PDF

By Barrie Gunter, Anders Hansen, Maria Touri

ISBN-10: 0230237533

ISBN-13: 9780230237537

A radical exam of the courting among younger people's ingesting and publicity to media representations of alcohol, together with alcohol advertising and marketing and advertisements.

Show description

Read Online or Download Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation PDF

Best advertising books

Get BUZZ: How to Create It and Win with It PDF

How does a political unknown, with little wealth or family members connections, tackle the main strong figures in ny politics - and upward push to the pinnacle, turning into not just the Mayor, yet a permanent influential determine at the American scene. in response to the previous Mayor of latest York (for 3 phrases, 1978-1989), Ed Koch, the reason is "Buzz.

Get Balanced Brand: How to Balance the Stakeholder Forces That PDF

Businesses often suppose if their revenues are sturdy, then their model and acceptance has to be robust. yet all too frequently, they do not have a transparent knowing of the values that force model and recognition and truly maintain long term profitability and progress. This leaves businesses at risk of harmful backlash among company values, and people in their stakeholders: clients, staff, shareholders, media, govt, and neighborhood.

Advertising 2.0: Social Media Marketing in a Web 2.0 World - download pdf or read online

Each day, print and on-line alternate magazines and information resources tout advancements in web advertising, branding, and advertising and marketing. Seismic shifts within the industry―like significant advertisers developing store in moment existence and different exchange realities―have compelled sellers and advertisers, prepared or no longer, to hire new ads versions.

Get Macmillan Dictionary of Marketing and Advertising PDF

What's ACORN, the "Boston Box", psychographics? each exchange and occupation has its personal designated language and jargon and advertising and marketing and advertisements are not any exception to this rule. certainly many could declare that advertising and marketing and ads are accountable for a wide percentage of the hot phrases and idioms brought into the language of industrial lately.

Additional resources for Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation

Example text

One example here was 40 Alcohol Advertising and Young People’s Drinking an advertisement for Foster’s Lager that depicted a man conveying his friends who had passed out, presumably from drinking too much, in a wheelbarrow. In addition, one in ten (11%) alcohol advertisements broadcast between 1999 and 2002 and nearly one in five (19%) of those broadcast between 1994 and 1997 hinted at excessive alcohol consumption. While none of the advertisements depicted underage people, nearly half (49%) overall depicted characters judged to be between 21 and 29 years of age.

These reports can be challenged in terms of whether they provide accurate representations of over behaviour. Even leaving aside that evidence, however, financial data have indicated that more money is being spent on the purchase of alcohol. This trend is not accounted for simply by cost inflation. It has been observed that there has been an increase over time in the proportion of household expenditure (by 81% between 1992 and 2006) on alcohol products (Hastings & Angus, 2009). This financial trend masks other behaviour shifts.

Generally, drinkers tend to report more positive than negative consequences of alcohol consumption. While younger drinkers tend to have a rosier picture of alcohol consumption than do older drinkers, older drinkers seem to be more willing to recognise the negative consequences that can accompany excessive drinking. 26 Alcohol Marketing over the Years 27 Leigh and Lee (2008) also reviewed evidence that indicated that some cultures accept drunkenness more readily than do others. This acceptance of individuals who frequently get intoxicated can create a sense of normality about heavy drinking (Coleman & Cater, 2005).

Download PDF sample

Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation by Barrie Gunter, Anders Hansen, Maria Touri


by Mark
4.0

Rated 4.13 of 5 – based on 31 votes