Download e-book for kindle: Brandwashed: Tricks Companies Use to Manipulate Our Minds by Martin Lindstrom

By Martin Lindstrom

ISBN-10: 0385531737

ISBN-13: 9780385531733

Foreword through Morgan Spurlock

From the bestselling writer of Buyology comes a surprising insider’s examine how today’s international giants conspire to imprecise the reality and control our minds, all in provider of  persuading us to shop for.
 
Marketing visionary Martin Lindstrom has been at the entrance strains of the branding wars for over twenty years.  the following, he turns the highlight on his personal undefined, drawing on all he has witnessed at the back of closed doorways, exposing for the 1st time the entire volume of the mental tips and traps that businesses devise to win our well-deserved money.
 
Picking up from the place Vance Packard's bestselling vintage, The Hidden Persuaders, left off greater than half-a-century in the past, Lindstrom reveals:
 
   • New findings that exhibit how advertisers and retailers deliberately goal young ones at an alarmingly younger age – beginning after they are nonetheless within the womb!
   • Shocking result of an fMRI learn which exposed what heterosexual males really think approximately after they see sexually provocative advertisements (hint: it isn’t their girlfriends).
   • How dealers and shops stoke the flames of public panic and capitalize on paranoia over international contagions, severe climate occasions, and nutrition illness scares.
   • The first ever neuroscientific facts proving how addicted all of us are to our iPhones and our Blackberry’s (and the stunning fact of mobile phone dependancy - it may be tougher to shake than addictions to medicines and alcohol).
   • How businesses of all stripes are secretly mining our electronic footprints to discover one of the most intimate information of our deepest lives, then utilizing that details to focus on us with advertisements and provides ‘perfectly tailored’ to our mental profiles.
   • How yes businesses, just like the maker of 1 well known lip balm, purposely alter their formulation as a way to make their items chemically addictive.   
   • What a 3-month lengthy guerilla advertising and marketing test, performed particularly for this booklet, tells us concerning the strongest hidden persuader of all of them.
   • And a lot, a lot more. 
 This searing divulge introduces a brand new classification of methods, innovations, and seductions – the Hidden Persuaders of the twenty first century- and indicates why they're extra insidious and pervasive than ever. 

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Extra info for Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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Wir warten nicht auf irgendeinen Durchbruch von Technologie, der uns ermöglicht, dieses Geschäftsmodell weiter voranzutreiben. E. um das mit einem Anglizismus zu sagen „highly overrated“. Wir haben heute schon interaktives Fernsehen. Die Leute rufen bei uns an. Der interaktive Rückkanal des Telefons funktioniert sehr gut. Die Leute fühlen sich am Telefon persönlich bedient, was auch ein Vorteil ist. Unsere Kunden gehen viel ins Internet. Wir haben von unseren Internetkunden etwa 50 % der Leute, die früher am Telefon bestellt haben, die jetzt im Internet bestellen.

Wollen sie sich als Sales- und Marketingspezialisten profilieren und alles andere aus dem Hintergrund in der Supply-Chain hinzu koordinieren? Wollen sie sich als Plattform-Provider profilieren, um bestimmte technologisch fortgeschrittene Plattformen für unterschiedlichste Medien und Services zu betreiben und sich darüber einen Marktvorteil zu verschaffen? Wollen sie aber vielleicht auch nur „Transportation Services“ im Sinne von effizientem Infrastrukturbetrieb in den Mittelpunkt stellen bis hin zu Glasfasernetzen und wirklichen Big Broadband Ansätzen, und was könnte da die strategische Attraktivität sein?

Wollen sie aber vielleicht auch nur „Transportation Services“ im Sinne von effizientem Infrastrukturbetrieb in den Mittelpunkt stellen bis hin zu Glasfasernetzen und wirklichen Big Broadband Ansätzen, und was könnte da die strategische Attraktivität sein? Welcher Weg gewählt wird, hängt u. a. davon ab, welche firmeneigenen Kompetenzen man hat, mit denen man eine solche Strategie untermauern kann, aber auch, welche Kooperationspartner zur Verfügung stehen. 1 Konvergenz und Restrukturierung der Telekommunikations- und Medienindustrie INSTITUT FÜR INFORMATION, ORGANISATION UND MANAGEMENT ARNOLD PICOT 35 LMU Handlungsoptionen für die Unternehmen der Medien- und Telekommunikationsindustrie • • • • • • Neue Preismodelle – Bündelprodukte und Optionspreise zur Erhöhung der Kundenbindung und zur Generierung von fixen Erlösen (Tendenz zu Abos und Flatrates) Neue Vertriebskooperationen – Strategische Partnerschaften zur Kundengewinnung (Bsp.

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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom


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