Read e-book online Business Travel and Tourism PDF

By John Swarbrooke

ISBN-10: 0585462992

ISBN-13: 9780585462998

ISBN-10: 0750643927

ISBN-13: 9780750643924

'Business shuttle and Tourism' offers a finished, foreign evaluate of commercial tourism from either a theoretical and functional viewpoint. With using case experiences from worldwide, 'Business shuttle and Tourism' explores a wide diversity of matters, including:* the worldwide company tourism marketplace* The layout of commercial tourism amenities* The function of the vacation spot in enterprise commute and tourism* The social, financial, and environmental affects of industrial tourism* the moral size of commercial tourism* the selling of industrial tourism items* The influence of latest applied sciences at the company tourism marketplace* the best way to organise winning meetings, exhibitions, and incentive shuttle packagesCase experiences contain Disneyland Paris, Hong Kong, Amsterdam RAI overseas Exhibition and Congress Centre, Hilton, web page and Moy advertising, Lufthansa, Air France, and Legoland UK.'Business trip and Tourism' is the 1st textual content to provide a complete evaluation of the growing to be yet ignored quarter of commercial tourism. With using quite a lot of up to date case reports and significant functional workouts to assist scholars to increase and deepen their knowing of this sector of tourism, it really is a useful textual content for all scholars on commute and tourism classes at measure and BTEC/HND point, or these taking tourism innovations in rest, enterprise stories, hospitality administration or geography. the 1st textual content to supply a accomplished assessment of the starting to be yet missed sector of industrial tourisman foreign point of view of commercial tourisma wide selection of up to date case reports and workouts - supporting scholars to expand and deepen their knowing of industrial tourism

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Extra info for Business Travel and Tourism

Sample text

You should note any problems you have in obtaining relevant information. 21 3 The demand side of business travel and tourism Given the complexity of business travel and tourism, any attempt to seek to measure its volume is almost certainly doomed to failure. Data is collected on different bases in different countries and it can be a considerable time between the collection of data and its publication. Furthermore, much data is collected for commercial purposes and is never published. There is also considerably more data available on conferences and meetings than on incentive travel or exhibitions, for example.

7 European business travellers accounted for approximately 17 per cent of international business trips but contributed more than 80 per cent of the total revenues for major European airlines. 8 European business travellers accounted for 43 per cent of the bed nights in hotels worldwide. 9 Fewer than 15 per cent of European business travellers were under 35 years of age. 10 Less than 15 per cent of European business travellers worked for organizations with more than 550 employees. 11 Approximately 62 per cent of European business travellers made their reservations via a travel agent.


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Business Travel and Tourism by John Swarbrooke

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