Careers in Advertising & Public Relations: The WetFeet by WetFeet PDF

By WetFeet

ISBN-10: 158207433X

ISBN-13: 9781582074337

For a person drawn to advertisements or PR, this ebook explains how you can decide on the ideal corporation; the forces and developments at paintings; how new advert and PR campaigns are built; who the top-ranked organizations are; what execs like and dislike approximately their jobs; regular pay, hours, and workplace tradition; and the way to polish on your interviews.

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Read Online or Download Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition) (Wetfeet Insider Guide) PDF

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Additional resources for Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition) (Wetfeet Insider Guide)

Example text

To this end, Grey counts media, research, and public relations among its strengths. The result has been some very long relationships with clients, including Procter & Gamble, which has been a client for more than 40 years. In 2003, the agency had the top revenue-to-staff ratio among national agencies. Wins included the big Kmart account, Wells Fargo, BMW Western dealers, 36 Veritas, and Diet Coke with Lime, and existing clients including Aetna, BellSouth, Oracle, and Procter & Gamble upped spending.

Clients include Accenture, AT&T, ChevronTexaco, Citibank, Colgate-Palmolive, Ford, Kraft, Miller, NFL, Sony, Virgin, Wyeth, and Xerox. S. arm of global advertising behemoth Young & Rubicam (itself among the WPP Group’s holdings). The agency opened shop in Philadelphia in 1923, and in 1932 started the first research department in the business. In the 1950s Y&R was instrumental in arranging for corporate sponsorship of daytime soap operas. It also created such memorable advertising as the “Be a Pepper” campaign for Dr.

Growth rate: 20 percent Personnel Highlights Number of employees (2002): 464 1-yr. 5 percent Key Facts • Part of the Publicis Groupe. • Took home three Pencil awards from the 2003 One Show, for creative for BMW and Finnegans. • Received an overall grade of A– in the 2003 Adweek Agency Report Cards. • The “Lip-synch” campaign for Citi: Identity Theft was named the 2003 Adweek Campaign of the Year. Overview Fallon Worldwide, formerly Fallon McElligott, was acquired by the Publicis Groupe in 2001.

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Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition) (Wetfeet Insider Guide) by WetFeet

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