By Robert Maitland, Brent W. Ritchie
Capital urban prestige draws and drives tourism by means of bettering a citys entice the vacationer and its overseas status. With a spotlight on urban tourism issues, this ebook examines matters together with the identification of a urban in a tourism context and sensible concerns resembling selling town as a product. by means of analyzing vacationer actions in nationwide capitals, the publication addresses concerns in capital urban improvement as vacationer locations with a vast, overseas technique and case stories on significant vacationer towns.
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Additional info for City Tourism
Place Branding and Public Diplomacy, 3(4), 263–267. Skinner, H. (2005) Wish you were here? Some problems associated with integrating marketing communications when promoting place brands. Place Branding 1(3), 299–315. Skinner, H. (2008) The emergence and development of place marketing’s confused identity. Journal of Marketing Management 24(9–10), 915–928. Skinner, H. and Kubacki, K. (2007) Unravelling the complex relationship between nationhood, cultural identity and place branding. Place Branding and Public Diplomacy 3(4), 305–316.
And Skinner, H. (2007) Branding on ambiguity? Place branding without a national identity: marketing Northern Ireland as a post conflict society in the USA. Place Branding and Public Diplomacy 3(1), 100–113. Hankinson, G. (2004) The brand images of tourism destinations: a study of the saliency of organic images. Journal of Product & Brand Management 13(1), 6–14. Hannan, P. (1999) The Welsh Illusion. Poetry Wales Press Ltd, Bridgend, UK. -J. (2007) Editorial: pile ‘em high, sell ‘em cheap? Regions 268 (Winter), p.
Even up to the midpoint of the 20th century, many of Wales’ cultural symbols reflected a postwar nation, which Aneurin Bevan, in a speech to the House of Commons on 28th October 1946, noted had ‘too great a tendency to identify Welsh culture with Welsh speaking’. This tendency remains even though only ‘a half million people in Wales (19% of the total population) speak Welsh’ (Office for National Statistics, 1991). 1). , 1995; Lennon and Seaton, 1998), combined with an attendant rise in growth and importance of the service sector in general, and the tourism industry in particular, leading to the need to create new strategies and skills bases (Skinner, 2005).
City Tourism by Robert Maitland, Brent W. Ritchie