By Tina Konstant
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Additional resources for Copywriting
They seem to think that if they are loud enough, the audience will get interested. What they don’t realise is that people simply mute the TV and go and make a cup of tea. Your copy, if it’s too loud and in people’s faces, will have the same effect. Tell your audience what you want them to hear, honestly and in a way that allows them to make up their own minds. Copywriting Rule no. 5: Don’t bully your audience Bullet guide: Ten Rules of Copywriting The more people trust you, the more likely they are to believe you and take action based on your copy.
They told me what to do and I didn’t like it. I tore it up and threw it out. Don’t Tell people what to do. ✘âœŸ Bullet Guide: Ten Rules Of Copywriting Be straightforward Always appeal to the audience you’re writing for. Be honest and to the point. Don’t patronize them – it gets tired and irritating incredibly quickly and they’ll stop reading. Ask yourself, what do you want people to feel? ✲✲ confident in you and your ability to deliver? ✲✲ in need of your product or service? ✲✲ able to join in?
Your copy, if it’s too loud and in people’s faces, will have the same effect. Tell your audience what you want them to hear, honestly and in a way that allows them to make up their own minds. Copywriting Rule no. 5: Don’t bully your audience Bullet guide: Ten Rules of Copywriting The more people trust you, the more likely they are to believe you and take action based on your copy. Degree of trust Assuming that everyone starts in Q1, how do you get people to like you, trust you, believe you and take action?
Copywriting by Tina Konstant