By Irving Rein
The vintage consultant to private and public photograph making--now up-to-date for the electronic age The groundbreaking, severely acclaimed unique variation of excessive Visibility proven celebrity--the developing and coping with of one's public persona--to be a serious consider attaining own luck and standing. Now, during this new 3rd variation, foreign communique professional Irving Rein, foreign advertising and marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller allow you to in attaining and reap the benefits of excessive visibility--in any career! "High Visibility brilliantly captures the how, why, and what of the celebrity-building process."--Al Reis, bestselling writer of Positioning and advertising struggle "High Visibility is the Bible, the Das Kapital, the starting place of Species of the baby technology of celebritology."--Peter Carlson, Washington put up at the present time, it isn't simply what you recognize or who you know--it's who is aware you. excessive Visibility is the adaptation among being only a member of the group and turning into a hugely well-known person.
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Extra resources for High Visibility: Transforming Your Personal and Professional Brand
How does this affect the impact of these leaders’ messages of religious faith? Personal name recognition is essential for spiritual leaders, and it is virtually their paramount marketing tool. How many audience members even know the names of the celebrity preachers’ organizations? ” Not many. The vast majority say, “I give to Robert Schuller,” who speaks weekly to a vast television audience from the Crystal Cathedral. The contributions ﬂooding into Schuller and his compatriots reafﬁrm the power of people COMMANDING A HIGH VISIBILITY PREMIUM 23 standing for whole institutions and the importance we have come to place on person-images.
How much they can charge over the generic fee for their services is almost totally related to their ability to create a premium. This is no less true of other sectors, although the performance statistics are measured differently. What Diane Sawyer receives for a speech for a major convention versus what Topeka’s top newscaster commands constitutes Sawyer’s visibility-generated premium. What celebrity syndicated radio ﬁnancial advisor Bob Brinker commands for his services versus what another well-trained and experienced ﬁnancial planner charges is Brinker’s visibility-generated premium.
Mel Gibson’s Premium The Passion of the Christ was a surprising box ofﬁce hit. 27 The movie’s superstar director, producer, and principal investor was Mel Gibson, who won double Oscars for Braveheart and is a certiﬁed action star of his generation. His task was to market a religious ﬁlm on the cruciﬁxion of Christ, which is R rated and subtitled in Latin and Aramaic. The ﬁnancial and cultural success of the ﬁlm is not only an example of guerilla marketing but also an example of how a star’s brand can gain attention and create controversy for a ﬁlm that might otherwise be overlooked.
High Visibility: Transforming Your Personal and Professional Brand by Irving Rein