Persuasive Imagery: A Consumer Response Perspective - download pdf or read online

By Linda M. Scott, Rajeev Batra

ISBN-10: 0805842020

ISBN-13: 9780805842029

Subsidized by means of the Society for client Psychology, this vol. synthesizes & advances present wisdom of client reaction to visuals utilizing an interdisciplinary viewpoint.

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In each case—verbal or imagistic—the basic operation is rhetoric and the underpinning machinery includes both convention and selectivity. Implicit in such a model of communication is the provisional nature of the signs. If there is no one image of “cat,” but always many potential images, all of which are strictly dependent for their communicative power on the viewer’s prior experience with pictures of cats (and not some deeper structure of language), then the statement’s persuasive impact (or failure) is utterly situated in a particular moment and audience.

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Persuasive Imagery: A Consumer Response Perspective by Linda M. Scott, Rajeev Batra

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